When Tiktok and Youtube Videos (also Facebook Instagram Reels) Kill The TV Stars

The analogy of “Video Killed the Radio Star” is highly relevant to the seismic shift occurring in the US television landscape, mirroring the challenges faced by networks like SCTV and RCTI in Indonesia. Traditional broadcast and cable television in the United States are unequivocally losing viewers, not just to YouTube and TikTok, but more significantly to the explosion of streaming services—a phenomenon often referred to as “cord-cutting.” This is a profound, structural change where the linear, scheduled TV model is being supplanted by an on-demand, customizable, and increasingly fragmented digital ecosystem.

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• When Tiktok and Youtube Videos Kill The TV Stars